The Board of the Atlanta Interactive Marketing Association voted unanimously to name its student scholarship fund in memory of interactive marketer Brittney Fox Watts, who died in July, 2011, the victim of a tragic downtown Atlanta shooting spree.

A 2007 graduate of UGA with a degree in advertising and sociology, Watts was a digital planning supervisor for 22squared at the time of her death. According to her Linkedin profile, she joined the company in 2008 as a digital media planner. Before moving to 22squared, she was an interactive media planner for Fitzgerald & Co. in Atlanta. The 26-year-old Watts, a Decatur native, was actively involved in the digital community.

AiMA President John Cattarulla said “Brittney was a vibrant and well-respected friendly face within our landscape, so we are pleased to dedicate our student scholarship fund to her memory as a way of ensuring that her legacy lives on.”

Since 2007, the AiMA Internship Program has provided selected interns with AiMA student memberships, access to AiMA events, networking and leadership opportunities, and the chance to earn scholarships based on event participation and performance reviews by their supervisors. The program has grown from eight interns in 2007 to more than 25 in 2011, with strong expectations for continued growth.

Three outstanding marketing majors at Georgia colleges and universities were awarded scholarships totaling $10,000 in 2011. These students interned at Google, Response Mine Interactive, and Nurun Interactive during the summer. Fabian Elliot, who interned at Google, has already received an offer for employment from Google.

This year’s scholarship sponsors included Coca-Cola, The Swarm Agency and Blinq Media.

About AiMA
The Atlanta Interactive Marketing Association (AiMA) is a non-profit professional association dedicated to innovation in interactive marketing among brand marketers, publishers and agencies through educational and networking events. Founded in 1999, AiMA provides professional development, promotes best practices, and creates a forum of the discussion of new ideas and critical business issues. AiMA networking and educational events are held on the last Wednesday of each month. Find more information at the AiMA website

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